At 77 Years Clothing

• Every purchase is an act of resistance
• Every item purchased, is a item that supports justice and amplifies voices

• Our mission is simple: turn everyday products into tools of activism and solidarity with the Palestinian struggle.

Our Vision

• We envision a world where people don’t just shop. They stand for what’s right. 
• By combining fashion, education, and advocacy, we aim to break the silence surrounding global injustices.

Our Story

Started with heartbreak and hope. As bombs fell on Gaza and the world looked away, we asked: How can we make a difference?

Social feeds moved on. Mainstream media ignored the truth. Millions who cared felt powerless. That moment sparked 77 Years Clothing, a movement to give people a tangible way to act every day.

How We Make a Difference

We turn everyday items into statements of resistance:

• 💧 GazaNeedzU Water Project: A powerful alternative to mainstream brands that fund or enable the oppression of Palestinians
• 👕 77YearsClothing: Worn as a statement of solidarity and keeping the Palestinian cause visible every day.
• 📱Movement App: A platform for education, advocacy, and mobilisation.

Why are we giving 77% of profits? This year marks 77 years since the occupation of Palestine, and for each year, we pledge a percentage of our profits to the cause.

This Is More Than Just a Brand

We’re not just selling products. We’re raising awareness, challenging the silence, and making ethical shopping a form of activism. 

Join the Movement

Resistance doesn’t start on the frontlines. It starts with your choices. Stand with us. Speak out. Make every purchase matter. Silence is no longer an option.